Why Your Reception Area is Critical to Your Business


First impressions are significant in most aspects of life. When it comes to your office, your first impression can be the difference between landing or losing a client. The reception area of your office is always the first point of contact for your clients and the beginning of their assessment of the kind of business you are and whether or not they want to work with you. Whether it’s the way it is decorated or how your receptionist acts, your client will always make up half their mind about your business by sitting in the reception area.

You’re probably wondering why people take so much credence from one specific place in the office. Something to keep in mind is that while you know the ins and outs of your business, your client may not feel as confident. They look for as many indications as possible that they will benefit from working with you or that they’re working relationship with you will be a good one. Similarly, whatever impressions they garner from your reception area might serve as reassurance of their decision to work with you. Your reception area is like your office’s business card.

Now that we’ve discerned why your reception area is important, let’s discuss what it is exactly that will grab your clients’ attention. The first thing they will probably take note of is how your decorated. It is important to note that the type of business you run will dictate the way the office is decorated. An advertising firm will look vastly different to a law firm because they deal with very different kind of work. Regardless of what type of business you are, your office needs to be decorated in some sort of capacity to set the tone of your business. For example, a law firm will be quite simplistic and sophisticated, while an advertising firm would be a little more creative.

Make sure you’re office’s reception is decorated and set up in way that positively portrays your business. Any client that comes into your office will begin their judgement of your business by what they see and experience in the reception area. Therefore, making it one of the most important parts of your office.

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